Selligent presents case studies at Digital Marketing First exhibition in Brussels

Discover how Selligent, DDB and These Days create smart conversations at Digital Marketing First in Brussels

04 OCTOBER 2011, BRUSSELS
Summary
Selligent, international vendor of conversion marketing and interactive CRM solutions, will attend the Digital Marketing First exhibition in Brussels on October 11, 2011. Discover our solutions on stand D22 or follow one of our workshops.

Selligent, international vendor of conversion marketing and interactive CRM solutions, will attend the Digital Marketing First exhibition in Brussels on October 11, 2011. Discover our solutions on stand D22 or follow one of our workshops.

Selligent will be an exhibitor and will jointly conduct two presentations based on customer cases illustrating the growing importance of marketing strategies based on solutions for managing customer interaction and optimizing cross-channel strategies.

13.30-14.00 - Workshop: “Your customers are the most important media”

Today people are the most important media. And companies need to approach them differently. Instead of broadcasting mass messages to mass audiences, they have to provide people with relevant, useful, and entertaining content. Content they can spread, participate in, play with…

This requires:

  • Combining channels and content, not just filling channels with messages
  • Playpoints, not just touchpoints
  • Media inventiveness, not neutrality.

During this workshop, Selligent partner DDB will illustrate how it leverages smart conversations for Roc with Selligent and uses the same methodology for clients like Volkswagen,  IKEA and others.

15.00-15.30 - Workshop: “Don’t create an ad, start a conversation…” inspired by Lester Wunderman with the participation of Selligent partner These Days.

Technology offers many new ways to initiate a dialog with customers and to make advertising investments measurable. In direct marketing, controlling incoming flows and processing reactions have become vital components in winning advertising strategies.

These Days and Selligent will illustrate their arguments with concrete examples.

About Digital Marketing First

Digital Marketing First is the biggest meeting of the marketing industry and new media in Belgium. It presents both traditional and digital marketing techniques, and offers visitors an overview of the latest trends, solutions, and services in e-marketing, e-commerce, and digital media. The exhibition includes over sixty conferences, debates, and workshops.

For further information, visit the DMF site.

About Selligent

Selligent is a specialist in Conversion Marketing and Interactive CRM solutions. It offers customer interactions solutions that enable organizations to engage with customers as individuals resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.

Selligent provides solutions to over 700 customers in industry sectors like financial services, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing…

Selligent has over 150 employees and has recorded in 2010 a turnover of nearly 20 million Euros.

Selligent’s head-office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Germany, Italy, Spain and China and covers most European countries via a network of franchises, as well as distribution and integration partners.

For further information, visit our Web site: http://www.selligent.com or our blog: http://blog.selligent.com

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About Selligent

Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on www.selligent.com.

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