Discover Selligent and the keys to personalized and sustainable multi-channel customer relations

Visit Selligent at the E-commerce Paris 2011 exhibition

01 SEPTEMBER 2011, PARIS
Summary
Visit Selligent at E-Commerce Paris 2011 from September 13 to 15 in Paris at the Porte de Versailles. Selligent will present the latest features of its solutions developed to optimize the effectiveness of companies' multi-channel marketing and business strategies and conduct three conferences where customers will describe their cross-channel marketing. Don't miss them!
Selligent, international vendor of conversion marketing and interactive CRM solutions, will participate in E-Commerce Paris 2011 from September 13 to 15 in Paris at the Porte de Versailles. Selligent will present the latest features of its solutions developed to optimize the effectiveness of companies' multi-channel marketing and business strategies. On this occasion, the software vendor will also conduct three conferences where users of its solutions will describe their cross-channel marketing strategy:

Tuesday, September 13, 2011 - 4:00 pm-4:45 pm: “I had a dream: launching a new business with a clean slate, free of all previous constraints”

Sybille Sommet, Agencies Manager at Selligent, will present the challenges of an effective and personalized marketing strategy, while avoiding marketing fatigue. Her talk will be illustrated by the testimony of Jérôme Gueydan, Marketing Director at Crédit Foncier Travaux - Crédit Foncier de France. Mr. Gueydan will share the initial results of the new Crédit Foncier de France cross-channel marketing initiative, www.jefaisdestravaux.com, and will explain how Crédit Foncier de France makes intensive use of conversion marketing and interactive CRM methods.

Wednesday, September 14, 2011 - 2:00 pm-2:45 pm: “100 days to convince”

StepStone, one of the leading job sites in the European market, will explain the reasons behind its decision to move from an e-mail marketing service to a cross-channel interactive marketing solution in order to manage relations with its customers and job applicants, and to meet the demand for personalized interactions with applicants. Christophe De Rassenfosse – Vice President Product and Traffic at StepStone - will share his experience concerning the factors behind this choice and the results obtained.

Thursday, September 15, 2011 - 2:00 pm-2:45 pm: “Don’t create an ad. Start a conversation! (Lester Wunderman)”

The arrival of social networks, smartphones, and alternative methods of payment has restacked the deck for the distribution of marketing budgets. Eric de Bellefroid, Senior Marketing Consultant at Selligent, will present tips for setting up effective multi-channel advertising strategies oriented towards a fast return on investment.

E-commerce in Europe today represents over €150 billion. France alone has over 28 million online buyers and almost 3 million of them have already made a purchase from their mobile phone. These figures show the exponential interest for this consumption mode and highlights the growing complexity it creates in terms of customer relations. Mobility, management of both social networks and traditional channels, relevant content... It is important to understand your target audiences and take into account their complete profile, preferences, and behavior in order to create sustainable relations which help grow your business. This is our goal at Selligent. For over 20 years we have been working in order to help companies overcome the limitations of technology and boost their growth”, said Bruno Boussion, General Manager of Selligent France.

Conversion marketing and interactive CRM solutions enable to more easily meet customers' expectations through a personalized dialog, while coordinating all sales and communications channels.

For further information on the exhibition and the conference programs, please click here.

About Selligent

Selligent is a specialist in conversion marketing and interactive CRM solutions. It offers customer interaction management and cross-channel strategy optimization solutions that enable organizations to engage with customers and consumers as individuals, according to their preferences, notably concerning channel and contact moments. This leads to increased conversion rates, higher profitability, minimal churn, and a superior customer experience over all channels.

The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.

Selligent provides solutions to over 700 customers in industry sectors like financial services, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing…

Selligent has over 115 employees and has recorded in 2009 a turnover of 18.6 million Euros.

Selligent’s head-office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Poland, Germany, Italy and Spain and covers most European countries via a network of communication and marketing agencies, franchises, as well as distribution and integration partners.

For further information, visit our Web site: http://www.selligent.com or our blog: http://blog.selligent.com

Follow us on Twitter: http://twitter.com/selligent

Quotes
"E-commerce in Europe today represents over €150 billion. France alone has over 28 million online buyers and almost 3 million of them have already made a purchase from their mobile phone. These figures show the exponential interest for this consumption mode and highlights the growing complexity it creates in terms of customer relations." Bruno Boussion, General Manager of Selligent France
Spokespeople
About Selligent

Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on www.selligent.com.

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