Putting the customer at the centre: FREESIXTYFIVE relies on Selligent

Strategic consultancy firm FREESIXTYFIVE uses Selligent Interactive Marketing to develop customer-centered dialog campaigns.

18 AUGUST 2011, MUNICH
Summary
Freesixtyfive, a strategic consultancy firm based in Hamburg, is now using Selligent Interactive Marketing to develop future-oriented communication concepts. FREESIXTYFIVE’s philosophy is based on integrated strategies and an absolute customer focus.

Freesixtyfive, a strategic consultancy firm based in Hamburg, is now using Selligent Interactive Marketing to develop future-oriented communication concepts. FREESIXTYFIVE’s philosophy is based on integrated strategies and an absolute customer focus. Selligent Interactive Marketing helps FREESIXTYFIVE to plan, implement and optimize dialog campaigns tailored even more closely to the needs of today’s markets.

It’s just like in real life, the only way to develop genuine, long-term relationships is by getting to know and trust each other. The key to companies’ future success lies in the ensuing dialogue”, explained Christian Becker, CEO of FREESIXTYFIVE GmbH.

Accordingly, the starting point for all of our strategic thinking is the customer. Whether this is a potential buyer, an applicant for a job vacancy or a long-term supplier. Selligent Interactive Marketing allows us to learn from customers’ interactions with dialog offerings and to continuously improve both the segmentation and targeting of campaigns. This makes the sales approach increasingly more relevant and more likely to result in conversion. We want to open up these opportunities to our customers and this is why we chose Selligent Interactive Marketing.

Integrated solution

FREESIXTYFIVE develops integrated business strategies. The strategic consultancy firm focuses primarily on digital communication and the associated changes, processes and development. “The development of digital solutions affects all areas of a company so we need to look beyond a silo approach and isolated solutions”, said Christian Becker. “Selligent Interactive Marketing is able to feed the CRM system or other existing systems with information from customer interactions, enabling the entire organization to continuously learn and make improvements in all areas. This approach is a perfect fit with our philosophy of integrated solutions.”

FREESIXTYFIVE will be using Selligent Interactive Marketing to plan and implement customer campaigns tailored even more closely to the needs of each market.

Increasing conversion, reducing efforts

We are delighted that the FREESIXTYFIVE strategic consultancy firm has chosen Selligent Interactive Marketing“, said Michael Heep, Partner Manager DACH at Selligent. “In our view, our software is also a strategic tool for marketing managers and consultants – its role is not purely that of an execution platform.

Selligent Interactive Marketing enables marketing managers to plan, develop, test, support and evaluate multi-step, interactive and cross-media campaigns across all channels. Selligent Interactive Marketing gathers behavioral data and maintains customer profiles. In turn, this allows companies to transmit customized information to the right customer at the right time and using the right channel. Selligent Interactive Marketing’s functional scope and depth, as well as its ease of use – marketers no longer need support from their IT department – significantly increases the efficiency of campaign management.

About FREESIXTYFIVE GmbH

FREESIXTYFIVE, a strategic consultancy firm based in Hamburg, Germany, supports its customers in meeting the challenges of the digital era. Thanks to its broad and skilled network, FREESIXTYFIVE offers solutions in the following areas: strategy development, design & development and campaigns (SEO, SEM, online media, social media and mobile).

Quotes
"The only way to develop genuine, long-term relationships is by getting to know and trust each other. The key to companies’ future success lies in the ensuing dialogue." Christian Becker
Spokespeople
About Selligent

Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on www.selligent.com.

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