Relevance experts from Selligent at dmexco 2011

Selligent Interactive Marketing boosts conversion and reduces campaign management costs

Selligent will be showcasing how Selligent Interactive Marketing boosts conversion and reduces campaign management costs at the dmexco conference in Cologne (Germany) on September 21 & 22. Visit us hall 7, stand B044!
Selligent, the specialist in conversion marketing and interactive CRM solutions, is presenting its Selligent Interactive Marketing solution at the digital marketing exposition & conference (dmexco) on 21 and 22 September 2011 in Cologne. At the Selligent stand B044 in hall 7, marketing managers and consultants can get an overview of how to boost their conversion rates by increasing the relevance of their campaigns while at the same time reducing campaign management costs.  

Dmexco is a leading international trade fair and congress for the digital economy. This year the event is expecting more than 400 exhibitors and more than 17,000 professional visitors from the marketing, advertising and media scene. “Every single one of these communication professionals knows that the more relevantly you tailor the contents for the dialogue groups involved, the more successful the campaigns will be”, says Franco Paolucci, Director DACH at Selligent.

Selligent stands for maximum relevance. Our Selligent Interactive Marketing solution learns from the interactions of the customers with marketing offers. So it’s constantly optimizing the segmentation and the targeting, achieving better conversion rates through a highly-personalized sales approach.” Selligent is presenting its learning 1:1 marketing software at dmexco in Cologne.  

Figures demonstrate the value

At the Selligent stand, professional visitors can see live how they can plan campaigns with the help of the software. Along with product demonstrations, Selligent consultants can also describe practical examples of using the software.

For example, fotokasten – one of the largest German photo services on the web – has been able to achieve up to 20 percent better results in the click rates of personalized campaigns while reducing efforts by as much as 80 percent in campaign planning and related coordination. fotokasten relies on Selligent Interactive Marketing to strengthen customer loyalty and to continuously improve the relevance of its marketing communication.

At dmexco, Selligent will show professional visitors how Selligent Interactive Marketing can support them in their marketing communication.
About Selligent

Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on