netnomics e-mail marketing consultants rely on Selligent

One of Germany’s leading e-mail marketing agencies will be building on Selligent Interactive Marketing

20 JULY 2011, MUNICH
Summary
Dialogue marketing agency optimizes consultancy services with Selligent Interactive Marketing / netnomics customers benefit from improved communication relevance

When advising its customers, Hamburg-based netnomics GmbH - one of Germany’s leading e-mail marketing agencies - will henceforth be building on Selligent Interactive Marketing. This Selligent software, focused on marketing managers, enables a detailed planning and management of campaigns across all dialogue channels.  As full-service providers, netnomics consultants will be using Selligent Interactive Marketing to design even more relevant dialogue campaigns for its customers.  netnomics profits from the solutions’ visual campaign planning, which substantially reduces project management costs.

“The partnership with netnomics represents a big step forward for us“, says Michael Heep, Partner Manager DACH at Selligent. “This year we put a lot of energy into the German market, and we are now reaping the fruits of this commitment. The fact that an exceptionally well-organized and networked consulting and full-service agency like netnomics is relying on our product confirms our belief that Selligent Interactive Marketing is an excellent solution for marketing managers.”

Full-service, best practice

netnomics handles all of its customers’ eCommerce operations and their e-mail marketing through full service. “One of the reasons customers like MEDION, BonPrix and Hawesko trust us is because we are known to use always the best solutions“, observes Martin Beermann, General Manager of netnomics.  “On that level, the Selligent Interactive Marketing suite was able to convince us as a total package."  According to Beermann, Selligent Interactive Marketing enables a smooth integration of the success factors identified by netnomics for e-mail (and, beyond that, for online marketing) into the customer campaigns.

A detailed segmentation, constantly improved via customer feedback, and personalization of the automated approach for example, can be very easily implemented with Selligent Interactive Marketing. Result: more relevant campaigns.  “Whether we’re talking about A/B tests, life cycle e-mails, event-related campaigns… in Selligent Interactive Marketing we can create every aspect of our customer campaigns exactly as we imagined it", explains Martin Beermann.  “We can even incorporate experience-based rules for communication frequency, thus controlling the marketing pressure.“

Double-Win

netnomics will use Selligent Interactive Marketing to plan campaigns together with its customers’ marketing managers. Thanks to its visual management interface customers have at all times an overview on current campaigns. 

Even short-term changes can always be implemented into the highly-flexible planning.  netnomics customers profit from the optimized results of an approach that is more in line with their target groups, and they get a more transparent view on the processes and successes of their campaigns. Moreover, netnomics benefits from the comfortable planning and management, which lowers the campaign management costs. 

An essential factor here is the ability of Selligent Interactive Marketing to link all relevant databases, CRM systems and systems of service providers like call centers or printing works, and to manage interactions via the tool itself.  This way the netnomics consultants become less dependent on the customers’ IT departments and service providers, which makes the job significantly easier.

About netnomics

For three years now, netnomics GmbH has been assisting companies in their efforts to develop digital markets. As a full-service provider, netnomics handles its customers’ entire e-mail marketing and provides extensive consultancy services. Full-service e-mail marketing includes creating, optimizing and sending as well as managing all e-mail marketing measures.

The netnomics GmbH was founded by Martin Beerman and Jens Hilbrands. Both of them eCommerce pioneers, they have gathered years of experience and know-how in eCommerce and the mail order business while working for national and international companies.

More information on the web site www.netnomics.com.

About Selligent

Selligent is a specialist in Conversion Marketing and Interactive CRM solutions. It offers customer interactions solutions that enable organizations to engage with customers as individuals resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.

Selligent provides solutions to over 700 customers in industry sectors like financial services, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing…

Selligent has over 150 employees and has recorded in 2010 a turnover of nearly 20 million Euros.

Selligent’s head-office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Germany, Italy and Spain and covers most European countries via a network of franchises, as well as distribution and integration partners.

For further information, visit our Web site: http://www.selligent.com or our blog: http://blog.selligent.com

Quotes
"The fact that an exceptionally well-organized and networked consulting and full-service agency like netnomics is relying on our product confirms our belief that Selligent Interactive Marketing is an excellent solution for marketing managers." Michael Heep, Partner Manager DACH at Selligent
"One of the reasons customers like MEDION, BonPrix and Hawesko trust us is because we are known to use always the best solutions." Martin Beermann, General Manager of netnomics
Spokespeople
About Selligent

Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on www.selligent.com.

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