Selligent enters a partnership with Emakina

Emakina combines its digital communications expertise with the Selligent Interactive Marketing solution

07 JULY 2011, BRAINE-L’ALLEUD
Summary
Emakina specializes in strategic brand management and in developing digital applications. Faced with an increasingly complex communications environment, Emakina has chosen the Selligent Interactive Marketing solution

Selligent, international vendor of conversion marketing and interactive CRM solutions, announced a partnership with Emakina, the interactive agency in Belgium. Through this partnership, Emakina will combine its digital communications expertise with the Selligent Interactive Marketing solution. The collaboration will enable companies to benefit from targeted, consistent cross-channel communications in order to support their business development. The partnership is another example of the success of Selligent's partner recruitment program, designed specifically for marketing agencies.

Emakina specializes in strategic brand management and in developing digital applications. It designs interactive multi-channel and cross-channel communication campaigns and strategies both for major corporations as well as for European institutions. Faced with an increasingly complex communications environment, Emakina has chosen the Selligent Interactive Marketing solution. This solution improves the integration of different communications channels and stimulates consistent, relevant customer relations focused on a return on investment.

“Our partnership with Selligent will enable us to strengthen the quality of service provided to our customers. They are constantly demanding tighter integration between their Web sites, online campaigns, and CRM tools. We are convinced of the benefits of combining Selligent Interactive Marketing with the solutions we already offer our customers,” said Sammy Colson, Managing Director of Emakina/Direct.

“We are delighted to unite Emakina's experience, creativity, reputation, and end-to-end digital communications offer with Selligent's interactive marketing solution. This alliance will enable businesses to increase their customer conversion rate and to accurately target their customer communications, even for the most complex and progressive digital marketing strategies. Emakina will harness the full potential of our solution in order to develop relevant strategies across all channels, for the benefit of their customers,” said Nicolas Van Vijnckt, Selligent Partner Manager Benelux.

This new partnership with an agency recognized in the market for its digital expertise further demonstrates the interest in the program for recruiting specialized marketing partners, launched by Selligent in 2010. Selligent offers marketing agencies a flexible, modular model which takes into consideration their commitment capabilities and which is tailored to meet their requirements.

About Emakina

For further information: www.emakina.com

About Selligent

Selligent is a specialist in Conversion Marketing and Interactive CRM solutions. It offers customer interactions solutions that enable organizations to engage with customers as individuals resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.

Selligent provides solutions to over 700 customers in industry sectors like financial services, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing…

Selligent has over 150 employees and has recorded in 2010 a turnover of nearly 20 million Euros.

Selligent’s head-office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Germany, Italy and Spain and covers most European countries via a network of franchises, as well as distribution and integration partners.

For further information, visit our Web site: http://www.selligent.com or our blog: http://blog.selligent.com

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"Our partnership with Selligent will enable us to strengthen the quality of service provided to our customers. They are constantly demanding tighter integration between their Web sites, online campaigns, and CRM tools. " Sammy Colson
Spokespeople
About Selligent

Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on www.selligent.com.

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