FM Logistic chooses Selligent for customer relations

International specialist in supply chain optimization, reinforces customer relations with Selligent

07 JULY 2011, BRAINE-L’ALLEUD
Summary
Following strong international growth, FM Logistic was facing the limitations of its first CRM system, which had become obsolete. The company favored the Selligent Relationship Management solution to support its growth.

FM Logistic, the international specialist in supply chain optimization, chose the CRM solution from Selligent, international vendor of conversion marketing and interactive CRM solutions, to optimize customer relations and support its strategic development

FM Logistic is a global logistics specialist present in over 60 sites across 12 countries. The company optimizes transportation, storage, and packaging on an international level for over 900 medium-sized and large corporations active in very demanding industries worldwide.

Following strong international growth, FM Logistic was facing the limitations of its first CRM system, which had become obsolete. With customer data distributed across 40 different servers, the system could no longer manage the company's evolving and increasingly complex and international business needs.

After examining a dozen solutions, FM Logistic's functional users clearly favored the Selligent Relationship Management solution, and the Information System architects confirmed its technological capacities. The solution's ergonomics, suitability to needs, and agility were decisive criteria. “Some 50 users may be responsible for a given customer, at different levels and in different countries. We needed a solution able to give all users a cross-organizational view of the customer in order to best serve their needs and support our growth” said Olivier Motte, Functional IT Director at FM2i, the software services branch of FM Logistic.

The Selligent CRM solution will consolidate all the FM Logistic customer data and make its sales activities more efficient. Furthermore, the solution's multilingual functions along with its sales analysis and management features will let users share all their data and benefit from a 360° view of the customer, no matter the language, country, or business sector in which they operate. They will develop more relevant customer relations.

The project, first deployed in Spain, will concern over 200 users by December 2011 in 12 countries in Europe and Asia.

About FM Logistic

For further information: http://www.fmlogistic.com/

About Selligent

Selligent is a specialist in Conversion Marketing and Interactive CRM solutions. It offers customer interactions solutions that enable organizations to engage with customers as individuals resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.

Selligent provides solutions to over 700 customers in industry sectors like financial services, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing…

Selligent has over 150 employees and has recorded in 2010 a turnover of nearly 20 million Euros.

Selligent’s head-office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Germany, Italy and Spain and covers most European countries via a network of franchises, as well as distribution and integration partners.

For further information, visit our Web site: http://www.selligent.com or our blog: http://blog.selligent.com

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Quotes
"We needed a solution able to give all users a cross-organizational view of the customer in order to best serve their needs and support our growth." Olivier Motte
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About Selligent

Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on www.selligent.com.

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