Market Espace chooses Selligent Interactive Marketing to support its creativity

Selligent announces a partnership with Market Espace, a consultancy specializing in CRM, direct marketing and geomarketing

10 MAY 2011, PARIS, BRUSSELS
Summary
Selligent, international vendor of conversion marketing and interactive CRM solutions, announces a new partnership with Market Espace, a consultancy specializing in CRM, direct marketing and geomarketing, based on the Selligent Interactive Marketing solution. Market Espace's expertise combined with Selligent's interactive marketing technology will enable advertisers to optimize the impact of their multi-channel marketing campaigns and their return on investment.
Market Espace and its team of data processing and multi-channel marketing experts assist businesses and organizations in developing and implementing their acquisition and retention strategies. The firm integrates and analyzes customer data gathered across all channels in order to improve customer knowledge, roll out effective marketing campaign solutions, and thereby increase the advertiser's customer capital.

“The evolution of customer behavior towards multi-channel is leading to increased complexity in data processing for businesses, which in most cases implies less responsiveness and consistency in communications actions. Selligent Interactive Marketing provides us with a two-part solution for advertisers. First, it provides an information system to facilitate the interconnection of today's and tomorrow's media and thus offer a more exhaustive customer view. It is also a full-featured, integrated software platform enabling us to industrialize the implementation of customer relationship campaigns, while ensuring their consistency and personalization according to the target," said Yannick Denis and Lionel Obin, Associate Directors of Market Espace.

“For almost all decision-makers, the main purpose of collecting and leveraging customer data is to better target the actions of their retention programs. The primary requirements specific to companies in this area are to enrich existing customer data, to share it within the enterprise information system and the various applications, and to automate customer interaction. This partnership will allow us to pool our respective expertise in technology and customer intelligence in order to carry out targeted and integrated multi-channel marketing campaigns, eliminate data silos, and demonstrate a return on marketing investment,” said Sybille Sommet-Touron, Agency Program Manager for Selligent.

This partnership is part of a strategic program announced in 2010 to attract specialized marketing partners. Selligent offers marketing agencies a flexible, modular model which reflects their commitment capabilities and adapts to their requirements.

About Market Espace

For further information: http://www.marketespace.fr

About Selligent

Selligent is a specialist in Conversion Marketing and Interactive CRM solutions. It offers customer interactions solutions that enable organizations to engage with customers as individuals resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.
Selligent provides solutions to over 700 customers in industry sectors like financial services, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing…
Selligent has over 150 employees and has recorded in 2010 a turnover of nearly 20 million Euros.
Selligent’s head-office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Germany, Italy and Spain and covers most European countries via a network of franchises, as well as distribution and integration partners.

For further information, visit our Web site: http://www.selligent.com or our blog: http://blog.selligent.com

Follow us on
Twitter: http://twitter.com/selligent
Facebook: http://www.facebook.com/selligent
Quotes
"The evolution of customer behavior towards multi-channel is leading to increased complexity in data processing for businesses, which in most cases implies less responsiveness and consistency in communications actions." Yannick Denis and Lionel Obin
"For almost all decision-makers, the main purpose of collecting and leveraging customer data is to better target the actions of their retention programs." Sybille Sommet-Touron
Spokespeople
About Selligent

Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on www.selligent.com.

news