Weekendjeweg.nl optimises customer experience with Selligent
Bookit chooses Selligent for portfolio of travel web sites
04 MAY 2011, BRUSSELS, AMSTERDAM
SummarySelligent, international vendor of conversion marketing and interactive CRM solutions, announces that Bookit, the leading Dutch provider of short vacations and weekend trips and particularly known for its Web site Weekendjeweg.nl, has selected Selligent Interactive Marketing to optimise customer experience in an integrated and cross-channel manner, and to boost customer loyalty.
Weekendjeweg.nl was elected best travel Web site in 2004, 2006, 2007 and 2008 by leading Dutch marketing publication Emerce. In addition to Weekendjeweg.nl, Bookit manages a series of other travel web sites, such as BungalowS.nl and Hotelletje.nl. As a travel specialist, the company considers itself primarily a service provider. As such, it places customer service at the top of its priorities. “For us, the customer experience is key. Behind all of these web sites, a dedicated team assists our customers to organise their trip and to resolve possible problems in order to guarantee a perfect break and gain their loyalty,” says Joop de Vries, Database Manager at Bookit.
“In order to offer our customers the best possible experience, we needed a solution capable of homing in our cross-channel strategy in an automatic, centralised, and personal manner, while offering the required flexibility to enable us to interact with customers and take their opinions and personal information into account,” Joop de Vries adds. For these reasons, Bookit selected Selligent Interactive Marketing, Selligent’s solution for the management of cross-channel campaigns and interactive dialogues. Besides managing the distribution of personalized newsletters, Selligent Interactive Marketing enables the online travel specialist to combine its e-mail program with various scenarios and other programs, including surveys, customer feedback, and a customer loyalty program. Weekendjeweg.nl and the other web sites can therefore focus on the customer in an integrated, cross-channel and relevant manner, thanks to data-driven interaction scenarios.
In order to reach a wider clientele and to better serve those people who are already customers of Weekendjeweg.nl and its other travel web sites, Bookit is already planning new developments, in the areas of mobile media and social networks.
About Weekendjeweg.nl / Bookit
Bookit is a short break specialist for hotels and holiday parks with market leading positions in the Netherlands. Weekendjeweg.nl is the most well-known website, followed by BungalowS.nl. In 2004, 2006, 2007 and 2008 Weekendjeweg.nl has been elected the best travel website. Due to its attractive offers, modern techniques and a qualified staff, Bookit has been a healthy and profitable company for years. For further information: www.bookit.nl/en
Selligent is a specialist in Conversion Marketing and Interactive CRM solutions. It offers customer interactions solutions that enable organizations to engage with customers as individuals resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.
Selligent provides solutions to over 700 customers in industry sectors like financial services, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing…
Selligent has over 150 employees and has recorded in 2010 a turnover of nearly 20 million Euros.
Selligent’s head-office is based in Belgium. Today the company has offices in Belgium, The Netherlands, France, Germany, Italy and Spain and covers most European countries via a network of franchises, as well as distribution and integration partners.
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"n order to offer our customers the best possible experience, we needed a solution capable of homing in our cross-channel strategy in an automatic, centralised, and personal manner, while offering the required flexibility to enable us to interact with customers and take their opinions and personal information into account." Joop de Vries
Patricia DuponcheelMarketing Co-ordinator
Tel. : +32 (0)2 808 89 36
Pressroom of Selligent, leader in conversion marketing and interactive CRM solutions. Selligent offers practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Find us on www.selligent.com.