Discover Selligent’s latest Interactive Marketing suite at “De Dagen 2011”
Selligent presents latest version of Selligent Interactive Marketing and powers two partner conferences during “De Dagen 2011” in Utrecht on April 19-20.
06 APRIL 2011, BRUSSELS, UTRECHT
SummarySelligent and its Dutch partners Rapid Sugar and DM Interface will present solutions to marketing challenges during the "De Dagen" exhibition in Utrecht (April 19-20), notably during two conferences. You can also discover the latest edition of Selligent Interactive Marketing at the event (Booth 4 C 022).
Given consumers' increasing interest in social media, how can businesses integrate social media in their marketing strategies and transform online communities into active participants to help the company achieve its goals? What is the best way to use all channels as part of an integrated strategy, while retaining consistency and brand integrity? These are some of the marketing challenges faced by companies and for which Selligent and its partners will present solutions during the exhibition, notably during two conferences:
- Tuesday, April 19, 13.40: “E-mail and Facebook, are you attending? Yes – No – Maybe”, by Daantje Groenen, Online Strategist Rapid Sugar *
- Wednesday, April 20, 11.50: Pieter Stroop, Director Business Development DM Interface, proposes an interactive quiz about campaign management*
On this occasion Selligent will present on its booth the new version of its Selligent Interactive Marketing suite, developed to address the challenges enterprise face in these areas. Selligent has reinforced features for increasing buzz as well as for analyzing and leveraging information about marketing departments' target groups, in order to enable businesses to increase the viral effect of their marketing campaigns and to optimize customer experience and value.
Furthermore, Selligent Interactive Marketing now enables marketers to benefit from the use of social media, as well as to detect influential networks and Internet users. The solution also enables businesses to identify subscribers who read and react to e-mails on their cell phones, or those who combine the use of mobile devices and desktop systems.
Selligent Interactive Marketing gives businesses the means to surpass the limits previously set by technology as concerns segmentation: now they can rely on consumer behavior. The solution allows them to more easily address customer expectations via personalized dialogs, while coordinating all communications and sales channels.
For further information on the exhibition and the conference program, please click here (in Dutch only).
* Conferences and workshops will be held in Dutch.
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