De Persgroep increases customer satisfaction with Selligent Interactive Marketing
Leading media group De Persgroep extends its market leadership and selects Selligent Interactive Marketing
04 APRIL 2011, BRUSSELS, BELGIUM
SummaryDe Persgroep, one of the leading media groups in Belgium and the Netherlands, has selected Selligent Interactive Marketing to better develop relevant content and interactions with readers and increase conversion among its huge range of online properties.
As majority stakeholder in several Belgian magazines, TV and radio stations, as well as in Dutch newspapers, De Persgroep has massively invested in its web presence. The group now manages a complex ecosystem of websites: from news media including Belgium’s largest news website HLN.be, to e-commerce websites and online classifieds. All these activities are strengthened and enhanced via e-mail interactions such as newsletters, competitions and promotions programs.
“Our marketing is very action-driven. We needed a solution capable of streamlining a smooth workflow across a variety of online properties, while optimizing our newsletter programs by further enhancing thematic and personalized e-mail offerings. This is why we selected Selligent Interactive Marketing”, says Jarno Koopmans, Marketing Manager Online of De Persgroep.
Conversion optimization with Selligent Interactive Marketing
Optimizing conversion ranks high on the priority list of De Persgroep, given the increasing competition from other media and channels. Selligent Interactive Marketing enables De Persgroep to fine-tune and thrive its newsletter program and to run result-oriented e-mail marketing campaigns while managing marketing pressure. Jarno Koopmans adds: “There is a noticeable deterioration in the open rate and click-through rate. Newsletter programs are not really impacted, but the response to dedicated mailings around campaigns and competitions is reducing. Thanks to Selligent Interactive Marketing’s segmentation and personalisation functionalities, we can counter the drop and foster results by testing and then choosing the most efficient version according to each Internet user profile. One of the benefits is that we can publish items quickly and easily without any help from our IT people, and the short-term actions of the marketers don’t clash with the long-term plans of IT.”
Selligent Interactive Marketing helps De Persgroep to increase conversion by better targeting and providing relevant interactions with the readers and visitors of its many online properties. And it will continue to do so and provide new and efficient ways of engaging subscribers thanks to its data-centric approach and smart integrations.
"Our marketing is very action-driven. We needed a solution capable of streamlining a smooth workflow across a variety of online properties, while optimizing our newsletter programs by further enhancing thematic and personalized e-mail offerings. This is why we selected Selligent Interactive Marketing”" Jarno Koopmans, Marketing Manager Online of De Persgroep
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